Behold: Your Hip Hop Guide to Pronouncing The Biggest Names in Fashion
What’s one thing that all your favorite and highly coveted brands have in common? Pronouncing their names correctly can be a real bitch! From figuring out how much emphasis is needed on your “mahn” in Balmain to remembering if the H is silent Hermes or not —fyi it’s pronounced (air-mez) so it is— it can be a bit much to master. However, with the help of hip-hop, you can be on your way to pronouncing brand names like a seasoned fashion editor. The name dropping of designer brands in the music can turn the music into your very own Rosetta Stone for fashion brands. Give these songs a listen to hear the names of some of the biggest names in fashion pronounced correctly, and then you give it a try after. Now say it with me, ah-LIEEE-ah!
Azzedine Alaia: azz-eh-deen ah-lie-ah
Balenciaga: bah-len-see-ah-gah
Balmain: bahl-mahhhhn
Christian Louboutin: christian loo-boo-tan
Comme des Garçons: comb dey gah-sown
Dolce & Gabbana: dol-chey and gab-ana
Giambattista Valli: gee-am-bah-tease-ta vah-lee:
Givenchy: zjee-von-shee
Issey Miyake: iss-ee mee-yah-key
Lanvin: lahn-vahn
Moschino: mos-key-no
Salvatore Ferragamo: sal-vah-tor-re fer-ra-gah-moh
Versace: vur-sah-chee