Stray Kids Star As The Faces of Tommy Hilfiger Fall Campaign
Stray Kids, the global phenomenon K-pop boy band, returns to Tommy Hilfiger to front their Fall 2024 Campaign.
Taking to the rooftops of New York, the city's skyline served as the backdrop for the group of eight styled in casual sportswear separates from the brand's AW24 collection. "New York City’s skyline is the ultimate stage for an iconic pop culture moment. For our third campaign with Stray Kids, we took them to higher grounds - capturing them above the city that has inspired me from the start was the ideal way to highlight their distinctive style, which perfectly embodies the vibrant energy of New York," shared Tommy Hilfiger.
Throughout the campaign, photographer Alisdair McLellan captured the essence of Bang Chan, Lee Know, Changbin, Hyunjin, HAN, Felix, Seungmin, and I.N dreaming big in striped knit sweaters, relaxed fit trousers in camel hues and crest embroidered hoodies. On the campaign, Stray Kids shared, “Tommy Hilfiger is an American style icon.” Each time we visit he helps us to feel at home through his timeless prep style - it makes us feel that anything is possible. We’re so excited for our fans to see us on top of the world in this iconic New York campaign.”
Stray Kids have been very active, both in their music and live performances. They've continued to gain global recognition, including a headline performance at Lollapalooza in Chicago. Their set was a major highlight of the festival, with member Felix particularly standing out due to his powerful stage presence and vocal performance. This moment has been described as one of the defining points of the festival, earning widespread attention and praise.
Additionally, Stray Kids embarked on their domiNATE World Tour, with performances scheduled across Asia, including multiple shows in Seoul, Singapore, Japan, and other countries, continuing into 2025. Their tour showcases their immense popularity and the demand for their live performances worldwide. The band also starred as faces for Tommy Hilfiger Spring 2024 campaign.
