David Yurman Taps Michael B. Jordan For Spring 2025 Chevron Campaign

American luxury jewelry brand David Yurman and Michael B. Jordan continue their ongoing relationship with the actor and global brand ambassador fronting their Spring 2025 Chevron campaign. Self-expression and the pursuit of excellence set the tone for the latest spring ads captured by fashion photographer Tyrone Lebon. For Spring, Jordan expresses intention and determination along the backdrop of Franklin D. Roosevelt Four Freedoms Park in New York City in Chevron pattern bracelets, rings, and tags.

"I am inspired by the way David Yurman stays true to itself while continuing to evolve," said Jordan. "From David and Sybil's artistic partnership with each other, to their ongoing collaboration with their son Evan, I look forward to continue working alongside a brand that values vision and innovation." The relationship between Michael B. Jordan and David Yurman began in 2024 with the Black Panther actor as the face of their first-ever men's high jewelry collection, The Vault. "Michael's unwavering confidence and authenticity, both in front of and behind the camera, reflect his strong work ethic and character. Through this new campaign, we hope to inspire our audiences to follow the same passion that Jordan does in shaping his destiny," President and Chief Creative Officer Evan Yurman shared.

Founded in 1980 by David and Sybil Yurman, the David Yurman brand blends artistry with innovation, creating timeless pieces that feature a mix of metals, gemstones, and sculptural elements. Renowned for its signature twisted helix motif, David Yurman offers a range of men's and women's fine jewelry, including rings, necklaces, bracelets, and timepieces. The brand embodies a sophisticated yet wearable aesthetic, appealing to those who appreciate elegance with a modern edge.

The Spring 2025 Men's Chevron campaign launches on Wednesday, February 12th, on David Yurman.com.