Yes Coogi Sweaters Are Still Cool! What To Know Before Buying One
Brights Crew $600
"Coogi, Coogi, Coogi, Coogi on," Coogi Australia is a fashion brand renowned for its bold, vibrant, and intricate knitwear designs. Founded in 1969 in Toorak, Melbourne, Coogi initially gained recognition for its luxurious and colorful sweaters. The brand’s signature aesthetic—characterized by kaleidoscopic patterns and 3D textures—quickly set it apart in thefashion world.
Coogi's global relevance surged in the 1980s and 1990s when it became synonymous with luxury streetwear, particularly after being embraced by hip-hop culture. Icons like The Notorious B.I.G. famously mentioned the brand in "Big Papa," "Hypnotize," and "One More Chance," and wore Coogi often ("I stay Coogi down to the socks,") cementing its status as a cultural touchstone. The brand's distinctive style continues to influence contemporary fashion and hip-hop culture, celebrated for its fusion of artful design and bold self-expression. More recently, artist and fashion brands including Kanye West, A$AP Ferg, Yung Thug, Puma, 424 and Supreme have mentioned, or collaborated with the brand, cementing Coogi as a mainstay in fashion and culture. If you’re looking to invest in a Coogi Sweater, here’s what you need to know.
Why are Coogi sweaters so expensive?
Coogi Sweaters Typically range between $575 and $700 and at this price point, are made from mercerized cotton, which is stronger than conventional cotton, lents less, and displays color better. Coogi's sweaters are also made in limited quantities by their custom knitting machines adding to the cost of the sweaters. Read the product description to confirm the fabrication, how the product was made, and the quantity.
Droplet Crewneck $600
Who made Coogi Popular?
The Notorious B.I.G., also known as Biggie Smalls or simply Biggie, was the stage name of Christopher George Latore Wallace (1972–1997). He was an iconic American rapper from Brooklyn, New York, celebrated for his storytelling ability, smooth flow, and impactful lyrics. In his music, he mentioned Coogi in several songs including "Big Papa," "One More Chance," "Hypnotize," and "Would You Die for Me". His most famous picture wearing Coogi was taken in 1995 by photographer Dana Lixenberg where he's counting a stack of money with a pair of Versace sunglasses on. According to Andscape, Lixenberg captured the photo behind the scenes at a shoot for Vibe magazine. Tragically, he was killed in a drive-by shooting in 1997, shortly before the release of his second album, Life After Death. His legacy remains immense in music history.
